There are several ways your courier network can take advantage of a cyber presence, but the following are three of the most important.
Almost Free
Needless to say, joining a social media site at its most basic level is free, but then again, if you’re keen on hugely promoting your online presence, certain sites ask you to pay for the privilege. On Facebook, for example, you can advertise your page so that people will see it on their newsfeed and ‘like’ it. The more people ‘liking’ the page, the greater your visibility and the better it is for your courier network. Moreover, when speaking about online presence, we also refer to creating and running your own website or blog, which is fundamentally important as far as online promotion is concerned. Getting a web host incurs a minimal yearly cost, and even the basic package comes with a number of important freebies, such as free professional-looking templates and designs that only need slight customization.
Your Efforts Equal Positive Results
There are basically two ways you can work on establishing your online presence in order to expand your courier network. The first way is personally doing everything yourself, or hiring a point person to do it on your behalf every day. The second way is signing up for membership of a popular micro-services website, which is a website that enables job seekers and job providers to meet and transact online. This enables you to more easily hire someone to do all the writing, forum posting, blogging, and everything else that’s needed to be done. This means that you don’t have to do all the dirty work yourself and instead you can focus on achieving your company’s long-term goals. Moreover, hiring talented or knowledgeable people on a micro-services website is also relatively inexpensive, which allows you to do more for less.
Your Company May Become Popular Overnight
As you probably know, we are in the age of the ‘viral social media post’, which is a snippet of information posted by an individual or company that is so compelling that people feel the need to share and discuss it passionately. The catch is that not all information you post on social media will become viral, but if you do it consistently well the chances are that you may soon learn how to craft your posts in such a way that elicits passionate reaction or enthusiasm in readers. If even somewhat inane posts become popular, such as cute cat pictures, funny memes, or topical one-liners about some recent issue, then imagine what your carefully orchestrated posts could do to catapult your courier network to the social media firmament.
What’s more, there also exists a thing called the ‘long tail’. This means that the information about your company will forever stay online, shared and accessed by so many people. It will still be there years in the future and will continue to bring you the kind of traffic and in-bound customers you need.