This year Google is expected to impact link building strategies adopted by businesses. Understandably, the task of link building isn’t going to be easier. But that also doesn’t mean you can skip this internal part of SEO. You need to play with open eyes and be as careful as you can.
As we know, link building is connected to authority building, and authority is what secures a website. Apart from authority perspective, there are some other ways to create effective links.
- Real Time Penguin
It was a guess that the new penguin update would strongly tie up with link building, but latest information says it’s a multi faceted update. Anyhow, the update does have the ability to target spammy links and reviewing link quality on the website. This is the reason why we’ve been seeing noticeable changes in rankings.
- It’s a real-time penguin which keeps a watch 24/7. So, it’s a danger sign for black hat SEOs.
- Web sites with bad links shall be penalized on the spot and they will get out of it as quickly.
So, the best way to avoid penalties is to use links where they can come naturally.
- Quality Always Has the Top Spot
You cannot expect your local SEO Toronto company to fool you with a number of links to succeed. That’s the old philosophy now. Today, it’s all about relevance. You need to add relevant and trustworthy sources that will help customers to get more knowledge from the linked source. It’s not about linking back to your old post and say, you wrote it last month so customers should read it.
It also indicates to the fact that you should diversify your mediums for content publishing. In this way, you can build links with authority. So, you can compensate for less number of links with diversified content on different platforms.
Here are few content formats which you can use and create multiple contents:
- Infographics,
- Blogs,
- Videos,
- eBooks
- Articles
- Press release
- Content Must Answer the Questions
The purpose of building authority is to be useful for customers. You have to identify the pain points of your customers and turn them into opportunities. Use the content to answer what they cannot ask, but they want answers to. But how does it serves link building?
People are connected and they refer others going through the same problem. These customers will share your information on social media if they like. Or they can simply refer others to you. Information shared on social media gets more clicks than any other place.
So, you need to be creative with your content. You need to go beyond top 10 list or funny jokes and look into the problems. Find answers and share them in your posts.
- Collaboration
Authority also relies on the collaboration of links. This is not the link swapping – the old way of exchanging links. It means that you need to work with companies and businesses in your industry and build the strong relationship. In this way, you’ll get natural links for your content.
- Mentions and Reviews
It seemed really funny what purpose Google has with all the content. Google used all these information to know people, businesses, their moves and their activities. If Google knows that much, does it really care about all the links? Or do you really have to impress the search engine with all those links? The answer is No! you don’t have to because Google considers reviews and mentions as much as it considers links.
Conclusion
There are many other ways to build authority links, but the main emphasis should always be on the quality of the content as well as the consistency of it being shared.
