Setting your website goals is necessary to stand out from the approximately 1.5 billion websites that are active online. That’s a tall order, but you improve your odds greatly if you focus on the five key tenets of driving and keeping the traffic. In the following article, we explore each one.
Table of Contents
1. Focus On Content and Purpose
The first tip to building a successful website is to focus on your content and purpose. You’ll need a niche that you can add insight and value to in order to attract visitors.
There are many good ones out there, such as Entrepreneurship, Legal, and Health & Fitness Digital Marketing Services. You might find there’s a lot of competition, but having something unique to say will help you stand out from the others.
Drill deep for a profitable niche. Once you’ve found it, start building both short- and long-term content. Also, think of ways to repurpose that content for your social media channels, as social networking drives organic search.
2. Emphasize Functionality and User Experience
The second tip you need to consider is to make your website user-friendly. Flashiness over user experience almost always results in slow load times and frustrated visitors.
Build a design that puts your content front and center. Avoid bells and whistles that impede the ability of your users to access what they’re looking for, no matter how “cool” you think it looks.
3. Mind Your SEO
Having a knowledge of SEO, or search engine optimization is essential. It’s too bad that too many underestimate its value. They focus only on keywords and don’t keep up with algorithmic changes, which happen quite frequently.
SEO is about focusing on the right keywords, yes, but not at the expense of readability or relevancy. Your content must match the keywords you’ve targeted. You also need to tag it well, ensure all site links are working, drive quality backlinks, and promote the page as much as you can off-site.
4. Analyze the Analytics
Depending on how you build your website, you should have easy access to analytical tools. These tools, like Google Analytics as an example, can help you figure out where your traffic is coming from, what types of interactions they’re having with your site, what times of day they’re most active and much more.
5. Speed It Up
The average website speed, or page load times, should be anywhere from a half-second to two seconds, with the shorter being the better. The higher over two seconds you go, the more you risk running off potential leads and customers.
A good way to speed up your site is to ditch things like Flash players, complicated fonts, and large photos and videos. All these things bog down page load times and risk crippling the user experience.
These Are Website Goals You Can Build Your Business On
Following the website goals presented here will ensure you get the organic search results you’re looking for. Simple, right? But definitely not easy!
Still, the more you focus on building better content, getting the SEO right, learning from your analytics, and doing whatever possible to improve the user experience, the better off you’ll be. Best of luck! For more website design tips, check out some of our additional posts.