Running an exhibition stand is no joke – as a matter of fact, many might even say that it is often a high-stress situation. After all, those who operate the stands have to attract the interest of potential visitors, which comes with its own sets of challenges. That said, poorly made exhibition banners can end up ruining your chances before the event even starts.
It is a shame how many people neglect the banners of their stands, as it is often the first and last impression that people get. Whether you go with rollerbanners or other props, the first step to any quality exhibition booth is a well-made banner, which can be accomplished by following a few quick and easy tips.
Too much text takes away from your message
Any exhibitor wants their stand to succeed – however, some tend to get carried away in the attempt. They end up overcomplicating the message with too much text, making it challenging for the design to attract anyone. After all, most people already have an idea whether or not they would like something from a single glance, which means that if your design has not satisfied their criteria within the first few seconds, it is likely that they will look elsewhere.
Even if you feel like your message can only be communicated in something as long as a paragraph, you owe it to your booth to find a way to shorten the message. Less is more!
If you want your stand to be professional, invest in quality banners and designs
How can you expect anyone to take your stand seriously if the banners and their designs look like someone in middle school had designed it for a random art project? Keep in mind that if you want your potential visitors to take your booth seriously, they need to be reminded that you are a professional. In order to accomplish such a feat, invest in quality banners – even if you might not be too happy with your design, ensure that it has the proper resolution; otherwise, you will be squandering the potential of your exhibition attendance.
Simplicity and subtlety
Considering that the first step is to remove as much text as possible from the banner design, it is pretty obvious that simplicity is vital. If you become overly inspired and start layering it with complexity, chances are you will be attracting far fewer visitors than you might have hoped. It is quite similar to the act of selling shirts; if you are able to catch their attention and get your point across in a single glance through its design, it increases the odds of someone purchasing your shirts. The same goes for an exhibition booth.
While it might be a relatively stressful endeavour to have to run an exhibition booth, it does not have to be difficult. By following the methods stated above, you will have a much easier time attracting visitors to your booth, no matter the event.
