Online marketing companies across the world are leveraging their online budgetary resources towards content marketing efforts. Making sure they create quality content which will be shared, talked about and re-tweeted on the web. If you invest time and money creating content, it will be imperative that it’s read and, your message put across.
Creating simple and general content won’t make the cut to say the least. If you are going to establish yourself in the competitive online market, you’ll need to create informative, compelling and captivating content which people will read and share. If people see you as the answer to their problems, it’s only safe to say they’ll be back for more. That’s your first step to boosting the traffic you’d been yearning for.
So how do you expand and induce everyone to visit your blog daily? Here are some ideas.
Table of Contents
Create something informative
The only way to attract an online audience is when they see you as a leader or expert in your niche. And this you can only achieve by creating informative and appealing content. We all use the Internet to search for useful information, and if something is not informative we move on to the next site. Simple as that, create compelling content and people will come for more.
Maximize on Email Marketing
People normally don’t visit blogs daily, and chances are pretty minimal they’ll remember your blog’s name after one or two visits. Send them newsletters with capturing titles and informative content; they’ll browse through to read the full story. A weekly or monthly newsletter should suffice.
LinkedIn SEO
You read right! LinkedIn SEO is one of the fastest ways online marketers are generating huge volumes of traffic. Create as much contacts with people relevant to your niche. Does your blog promote your writing services, web design or programming services? Who’ll require your services? Probably online and offline companies. Create contacts with these and once they see your proficiency, they’ll definitely visit your blog.
Gain Influence
A crucial aspect of distributing content and boosting traffic to your blog is influence. An influential person will always have followers. Give people reasons to read your blog and follow you on social networks. You can become an influencer by creating valuable and meaningful content that people will read. Respond to comments, join discussion forums and make significant inputs.
Is you blog outdated?
A scrawny looking blog with masses of text and no images won’t do you much good. Update the overall outlook of your blog and keep it reverting. Offer a free e-book that shares valuable insights. Once again people will see you as an expert and visit your blog often for valuable information.
Conclusion
The key to content marketing, traffic generation and content distribution is to create quality content. Even search engines love that. Fluff, keyword stuffing, lead generation tools won’t endorse your efforts. Take your time to create persuasive content; hire a writer if you must but make sure what you share will have an impact to the reader. The reason top blogs are successful is because of the quality content they produce.
