The topics I talk about each week with small businesses include digital marketing, lead generation, and SEO, as well as how each is applicable to their organization. Businesses owners often juggle responsibilities from finances, operations, and sales, so they don’t have much insight into how site optimization works. As part of those discussions, I often explain what search engine optimization is and how it’s done. I’ll explain search engine optimization on a high level and discuss some factors that can positively affect an organization’s SEO efforts.
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Search Engine Optimization – What is it?
Any action taken to improve a website’s ranking on search engine results pages (SERPs) is called search engine optimization. It is the goal of any business to increase their website visibility or traffic, and ranking high on search engines like Google and Bing for targeted terms can help you do that.
Google, Bing, Yahoo, and other search engines provide search engine results pages (SERPs) with the ranking of a website’s content, as well as a description of how it obtained that position.
No matter which definition you prefer, optimizing your website is critical if you want people to find it and see it. And that brings me to the next question I talk to business owners about frequently. You can also find good agencies for search engine optimization in Sarasota.
Is my website ranked higher in search engines based on what factors?
As there are literally hundreds of factors that impact search results, a detailed or long answer to this question could take hours. It is not entirely known what Google’s search algorithm entails, or how frequently it changes. For now, I’ll start by giving a simplistic overview of some of the factors that impact search optimization. For future posts, I’ll delve deeper into some of the factors that impact search optimization.
Keyword Research:
In a strict sense, keyword or key phrase research is more of a prerequisite than a success factor. You must first determine what you want your website to be optimized for before worrying about whether it is optimized. Understanding how your target audience searches for your products or services is the first step in ranking or prioritizing keywords or phrases. You can prioritize keywords you’d like your website to appear for in search engine results once you conduct some basic research related to how and how often your audience uses various search terms. Then you can start thinking about how you can optimize your site for the terms you are targeting.
On-page optimization:
It is easy to understand factors that influence how well your website is optimized by looking at tactics that are carried out on your website versus tactics that occur elsewhere (off-site optimization). For most small organizations, on-site and on-page SEO factors can make the biggest difference, and should be your top priority. Off-site strategies will have less impact if you don’t do the basic on-site tactics well.
Off-page Optimization:
Search engine optimization off-site (off-page) is anything done on a website besides your own, but which affects your website’s ranking in search engine results. To begin with, I recommend ensuring you have your on-page ducks in a row first, as a solid foundation will make your off-page efforts more productive. By establishing your baseline, you can then implement off-site tactics to help take your site to the next level.
