If you want your business to be a successful as possible, then naturally, you need to reach as many people as possible. This has never been easier thanks to the advances in technology which have been made in the past decade. By using the internet, in particular, it is possible to reach tens of thousands, if not millions, of potential customers around the world with the same amount of effort it would take to reach customers in your own country. With that in mind, here are some top tips you can use to give your business global reach:
Utilize social media
Social media has completely revolutionised the way businesses promote themselves worldwide. Not only is it largely free, costing only time, but it is also very effective. By using the technology to engage with customers in a meaningful way, your company can build lasting links with consumers, by making them feel like part of the brand.
It is important to build a presence on as many popular social media platforms and learn how to use them well, if you are to reach as big an audience as possible.
Get a virtual phone number
If you want to attract global consumers, you need to be able to communicate with them effectively. Depending on the circumstances, email communication might not be good enough, which is why it pays to have a virtual phone number for several countries.
A virtual phone number enables you to have a local phone number in several countries, using a simple SIM card. This means that your clients can contact you at a local rate, and you them, thus increasing your global reach and customer satisfaction.
Use viral marketing techniques
As the recent ALS Ice Bucket Challenge has shown, good viral marketing can have huge scope. It pays to invest in a viral marketing campaign, if you are looking to give your business global reach, because viral videos can spread so quickly and have such a huge impact, that they could significantly increase your client count.
Optimise your website
Whether you are looking to attract customers in your own country, or internationally, it is important to optimise your website. You will need to create engaging content, which has been optimised with targeted keywords, and you will need to ensure that your site can be accessed easily on a range of devices.
Invest in language learning
Investing some of your capital in language learning for you and your employees is an excellent way to increase your global reach. It will allow you to create content in a number of different languages and enable you to speak to your global clients, via a virtual phone number, without any language barriers and without the risk of anything getting lost in translation.
As you can see, there are many ways to give your business global reach, and they are pretty simple to implement. If you put the above tips into action, you will undoubtedly see progress in the countries your business is targeting.
Reduce the cost of business travel
The cheaper your business travel costs, the more revenue you will have to spend elsewhere –whether that’s on more travel or allocated to other parts of the business is up to you. It’s well worth knowing that small businesses pay much more for business travel that large businesses, this infographic shows what costs most so you can get a better understanding of where you could be saving money.