Curious about how to take the visibility of your business to the next level? It can be tough to figure out how to get your content in front of the right audience, and search engine optimization (SEO) can help. Evan Tynan explains how SEO best practices can help your organization grow.
What is SEO?
Search engine optimization is a collection of best practices that help companies get their social media, websites, and other online content in front of the eyes of their target market.
There are many components to a solid SEO strategy, including using headings, keywords, and considering the reading level that can help make it more likely that your target market will become aware of your online presence when they search for services you provide or for content that’s relevant to both your company and their lives.
Why SEO Matters
Less than 1% of consumers click through to the second page of a search engine after they search. This means that it’s vital for your business to get to the first page of Google and other search engines–and the higher you can appear within the search results, the better.
While online advertising can solidify your business’s growth, consumers often ignore these ads. When you’re able to directly show your customers that you have what they’re looking for by appearing in their search results, you’re providing an answer to a problem without trying to convince potential customers that they need the product or service your business is trying to sell, according to Evan Tynan.
Actionable SEO Tips
Suppose you’re just getting started with managing your online presence. In that case, it’s normal to feel overwhelmed with managing your social media accounts, figuring out how to incorporate SEO best practices, and staying in touch with customers.
Check out these actionable tips to boost your web presence today using SEO best practices:
- Hire a pro. You’re an expert in your industry, but you may need to become more familiar with SEO best practices (and that’s OK). Hiring a content marketing expert who can optimize your website and social media accounts can take work off your plate.
- Utilize headings. When it comes to SEO, it’s about more than just incorporating key words into your webpage. Using heading 1 and heading 2 settings can help break up your content (making it more readable) and boost your search engine rankings by giving you a chance to make keywords stand out.
- Consider your mobile site. More and more consumers solely use their mobile phones to research businesses, and it’s key that your site is mobile-friendly. Whenever you make updates to your website, take a look at how it appears on your phone as well as on your computer.