If you’re running a business, no matter what field you work in, brand awareness is one of the biggest battles you’re likely to face.
Getting your name known is a large part of being successful; if no-one knows who you are, how can they use your services or buy your products?
Marketing can gobble up a lot of money but some of the best ways to advertise cost much less money. Here’s a closer look at workwear and how it could promote your company.
What is workwear?
There are lots of opinions about whether a uniform is a good idea for your workplace, but there is a school of thought that it can help to promote a sense of community and a shared identity.
Workwear also ensure that all employees are properly equipped and clothed to do the job, even if it’s in an office.
However, workwear can also create a much stronger brand image, with a corporate colour, logo and design much more obvious, particularly when there’s a few employees grouped together.
Workwear can take many forms, from T-shirts and polo shirts, to jackets, waistcoats, tabards and even hats.
Using colour as a promotional tool
In order to get your brand known, you need to create a strong image and that means something which is instantly recognisable.
Think of the colour purple and what brand of chocolate springs to mind? That’s the perfect example of a strong identity and what you’re aiming for when you create your own design.
Ideally your brand will include a single and identifiable colour that you can use on your workwear. In time, when your company name and logo is better known, this colour could be sufficient for people to identify your employees with just a glance.
Use this colour consistently throughout your brand, from the colour on ID tags, clothing and also as an accent on accessories and stationery if you can.
There is of course a limit; you don’t want to send employees dressed out in the field dressed top to toe in blue, for example, as they’ll look like a giant smurf. However, the presence of your chosen colour should be strong and visible to even casual observers.
How to use workwear effectively
Having identified that a corporate colour is an integral part of creating a brand image, there’s also the need to include the company name and a logo, if there is one.
A logo is another way to help get your company’s name known in more subtle ways and can be used in sponsorship and other advertising methods too.
On workwear, getting your corporate name and logo embroidered onto clothing is a great way for your staff to look professional but also to simultaneously promote your business.
Polo shirts, T-shirts, fleeces, hoodies and sweatshirts all work particularly well as promotional wear, and are also comfortable items of clothing for your employees, with various components suitable for both summer and winter months.
Finding a supplier
A workwear supplier can provide you with embroidered promotional workwear and can also supply clothing in a range of different colours too.
As you’ll want your employees in the same clothing to create the strongest brand identity, make sure the supplier is reliable and established as you’ll need to be able to order future items of workwear for new employees too.
Conclusion
If your employees are in a customer-facing role, or if they regularly work out in the field, workwear can be a particularly effective means of advertising. A workwear supplier can help you to create items which create a strong identity, allowing your business to advertise itself through the conduct of your employees.