One mistake that many will make is the fact that, when they are trying to find a target audience for what they do, they go about it by asking the wrong questions. They will usually ask the question, where will most people gather and that is where they will go and try to find their target audience. That is of course completely wrong. What you want to do is not to go to the place that most people hang out and try to convince them about what you do and the importance of it to them. Want to do is to realise what kind of target audience you are aiming for and then find them in particular.
Everyone needs a bit of marketing
The truth is that nowadays, even for an important profession like a dentist, it is actually rather hard to find new customers. They will not simply come to you. Therefore, you will need to keep them informed about your presence and about the services that you will be able to provide. And of course, a great way for you to actually find and attract a new target audience will be through the social media.
It might sound a bit strange, to think about the dentist using the social media to attract new customers. However, try to think about it like this. People spend almost their entire day on social media. When they want to find something they are going to go looking for it online. Therefore, a little bit of social media marketing for dentists is going to be nothing but good for you and your business.
Just be social
You will not have to talk to your new customers. You will not have to try and convince hire your services. The only thing you will need to do is to show them that you are there and that you are services are the best ones they can get. Your first step of course will be to make sure that you are following your current customers to every single social media platform that they might be on.
Then, all you will to do is be social. For example, you could like their status on Facebook. You could comment on a picture. You could share a really interesting article with them. You want people to remember you. Want them to check out what you have to offer and by being social and using a little bit of online marketing you will be getting new clients before you can say dentist.