Attracting and retaining customers are two of the most important goals for any business. To help you achieve these goals, it’s important to engage with your audience and come up with a solid event engagement strategy. An engaged audience will be likelier to listen, learn from, and enjoy what you say. In this article, we’ll discuss ways that you can increase engagement in your next event or presentation.
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Make Your Event Interactive.
One of the best ways to get people involved in your event is by offering opportunities for them to participate. Whether you’re hosting a golf tournament or an awards ceremony, there are multiple ways you can incorporate interactive elements into your event:
- Offer a variety of activities. This can include anything from sporting events and raffles to trivia games and dance competitions. The more options you provide, the more likely attendees will find something they enjoy participating in.
- Include interactive elements that are fun and engaging. If any activities have been done before, try adding a twist, so they feel new again—for example, instead of simple bingo cards with numbers printed on them, why not create unique bingo cards that require people to solve puzzles first? You’ll make it easier for everyone else who doesn’t want all those numbers printed out on their card.
- Allow people to interact with each other through group activities such as scavenger hunts or team-building exercises where everyone needs each other’s help to succeed.
Offer Prizes With A Purpose.
Prizes should be relevant to the event and useful. They should not be too expensive and fun and engaging for attendees.
For example, if you are hosting a marketing event, you could give away branded coffee mugs with your company name so that participants can use them at home. These mugs would also make great giveaways at future events.
Be More Accessible.
You can increase your event’s accessibility by making it more inclusive and accommodating to people with disabilities. These simple changes will allow your guests to participate fully in the event and are easy for you and your team to implement. Some ideas include:
- Having an interpreter for the hearing impaired who can translate what’s being said into sign language or written word on a whiteboard or piece of paper. This can be especially useful when you have multiple speakers speaking at once.
- Having a sign language interpreter for deaf audiences so that they understand everything being said on stage and what is happening around them during breaks between presentations/performances etc.
- Having wheelchair-accessible venues – this way, everyone has equal access regardless of whether they need assistance getting around in their chair.
- Having braille signs available throughout the venue so those who cannot see can experience all aspects of your event.
- Having large print versions of all printed materials provided at check-in desks etc.
Provide Options For Learning Styles And Needs.
For example, you could use different media, such as a video or a live demonstration. You could also provide handouts and other resources, so people can get all the necessary information without relying on their memories.
In addition to providing multiple methods of communication, you can also help attendees learn in a way that suits their learning styles and needs. For example:
- Visual learners will benefit from seeing things presented graphically.
- Auditory learners prefer listening to lectures or presentations rather than reading the material themselves.
- Tactile learners are more comfortable when they can touch objects and feel their texture than if they’re looking at them from afar.
Conclusion
So there you have it! Some ideas for how to increase engagement in your event. We hope you enjoyed reading this post and perhaps got some inspiration for your own events. You can reach out to Votemo if you seek professional advice on increasing event engagement.