The rise of the internet and the way it could be leveraged to promote business gave rise to a whole new business known as search engine optimization with its own set of jargon one of which is domain authority, a term that Moz is credited with inventing or developing. A website owner is not concerned with what SEO is or how it works. If he wants targeted traffic he assigns the task to an expert SEO consultant London based and goes about his business.
However, it is interesting to know that SEO and search engines seem to have a relationship of sorts. What search engine optimization experts do to get their clients’ sites to rank higher is taken note of by search engines, which are partial to genuine business clients and to genuine users looking for information. It is a cat and mouse game and search engines seem to be dictating terms for the moment.
That said, a professional SEO consultant London based would not initiate a campaign blindly. He would take pains to create a tactical strategy and implement it in a way that would realize optimum returns on money for the client. One of the activities that goes on in the background is to keep track of the way a website is performing in a form of measurement that they term as domain authority.
Domain authority is a term that Moz is credited with creating and even today their metric is accepted as standard. Domain authority simply put means how impressive a site’s performance is in search engine rankings. This relies on how old the site is, how popular it is and its size. Moz have a way of translating the algorithms criteria for ranking into figures and a website’s domain authority is ranked on a scale from 0 to 100. The more authoritative a site is, the higher it will rank as a domain authority.
As is obvious, domain authority is important for a site to rank well and retain rankings. It takes persistent efforts to achieve a high domain authority and only an expert SEO Consultant London located can initiate a campaign that will give success in this regard. The pathway is through organic SEO activities that will ultimately result in back links from authority sites, a major ranking consideration by Google. It is not easy to get this kind of back link and sites that post content must have a very good reason and perhaps a quid pro quo to give you a back link. An expert seo consultant knows just the right type of content to create and the ways to get authoritative sites interested in accepting such content that will, over time, translate to a site getting high domain authority rankings. The world is going organic in more ways than one and it also applies to SEO activities. London SEO experts are aware of evolutionary changes and have adapted, not to beat search engines but to work closely with them to get high domain authority status for their clients that translates to increased revenues.