When it comes to marketing your business, ultimately one of the things which leads to success is standing out from the crowd of your many competitors. Whilst many businesses are finding success using digital marketing approaches, that is tending to be the approach which everyone is taking and, as such, unless you have a phenomenally huge budget or exceptionally creative team behind you, it’s hard to stand out. One approach which we know works, however, and which is still relatively under-utilised by many businesses is that of inflatable advertising.
We recently caught up with Bloon, one of the UK’s leading inflatable advertising agencies, to take a look at a number of reasons why it’s a standout marketing approach and what it can do for you and your business.
Stand Out From The Crowd
Let’s face it; inflatable advertising is impressive and when a potential client is impressed, you stick in their minds. Marketing and advertising is all about creating a long-lasting impression and, when it comes to inflatable advertising, it certainly does just that. Whether you’re exhibiting at a trade show and want to stand high above the others or are considering something impressive for a product launch or even flying a hot air balloon over a sporting event with your branding on, inflatable advertising gets talked about and, above all, helps you to stand out from your competitors.
Build Your Brand
Inflatable advertising isn’t necessarily about delivering direct sales in most instances but about building your brand and when you look at it in this way, it’s far more effective than many other methods. Ask yourself a question…who reads ads in magazines or watches tv advertisements anymore? Very few people! Who pays attention to a giant product inflatable, however? Almost everyone who see’s it!
Inflatable advertising undoubtedly works wonders for building your brand and, as far as we’re concerned, is an approach which all businesses should consider. Teaming up with a specialist agency will help you to come up with an innovative approach and, above all, create a campaign which works!