In 2022, online videos account for 82% of all consumer internet traffic. That’s a fifteen-fold increase over 2017. * It’s pretty safe to assume that if you want to showcase your business, video content is the way to go.
Whether you’re a business owner determined to showcase who you are and what you can offer prospects and clients, are planning a conference, exhibition or product launch, even running a training workshop, corporate video production is integral to the event’s success.
Now, apart from the ubiquity of video content online and the inevitable challenge businesses face when marketing their products and services to a large-scale commercial audience, why else is a corporate videographer so important? Let’s take a look.
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Corporate Videos that Feature Stellar Production Values Reflect Well on Business Enterprises
Let’s be honest, in today’s modern digital world people pass judgement on what they value, be it professionally or personally in a matter of seconds. What does this mean for video content? Well, to get your message across your content needs to be exemplary, if possible, better than your competitors.
Think about branding for a second. When done right, branding videos create instant prospect and customer buy-in. Do you think that Apple would have been as successful if their video marketing wasn’t cool? Probably not.
Professional Video Production Tells a Story
How consumers want to engage with content has evolved significantly over the last decade. The average customer today wants to be entertained, they want an experience, they want content that addresses what they’re looking for directly – and creatively.
The video corporate event is more than just people interacting moment to moment. It’s a chance for businesses to construct a narrative, one that’s as engaging as it is, immersive. When done right, those who cannot attend can feel like they’re actually there, that they’re part of the occasion – provided it’s executed proficiently by a superlative videographer, one with significant experience creating corporate videos; like the videographers at Sensa Digital.
Professional Events Videos Provide Excellent Opportunities for Future Marketing
Let’s say that your corporate event has been a roaring success. Attendees speak glowingly about the event, sharing their experiences in real time on social media. What better way to get people excited for the next corporate event than by sharing moments of the event in a well-edited documentary-style video.
Remember, tweets, articles, pictures and social media comments are great at creating a positive vibe around a corporate event, but there’s simply no substitute for a video showcasing the experience people had when attending a corporate event!
Professional Videographers Can Deliver Stellar Video Content in a Timely Fashion
You may be thinking, ‘why can’t I just shoot some footage of a corporate event on my iPhone and use Windows Video Editor to document your corporate event?’ Well, you can. There’s nothing stopping you. The only question is: will the final product be any good?
Poorly shot, badly (or even amateur) footage will reflect poorly on your business. It can make it look like you’ve not put the effort in to create a video that people will want to watch, therefore having the opposite effect of its intended purpose.
Hire a Dubai videographer like Sensa Productions, and your corporate event will be captured with proficiency and professionalism. Bottom line: if you want to create a positive impression, pique and hold prospect and consumer interest and get enquiries, you have to choose a professional corporate business videographer like Sensa Digital.
Take Advantage of the Best Means of Capturing Your Corporate Event
When all’s said and done, professional videographers are the only way of capturing a video of your corporate event that has any real value.
From shooting the event to editing the footage, if you want to create videos that aren’t superfluous at best, or damage your commercial reputation at worst, you need to hire the services of a business like Sensa Digital.