There is a variety of techniques big companies like Speyer could be using to attract more attention. Those marketing tactics have been refined in many industries but likely executed the best in the real estate development and investment industry. It is beyond important to always realize that there is room for improvement and that there are many tactics that are out there but only certain ones will work for your goals and industry. These are the marketing tactics that have best worked for Speyer:
- Focusing on their best prospects: By focusing all their attention of new projects and who it could benefit, Speyer has been very successful. They are putting their clients and potential clients before themselves (and their profit) which demonstrates to the people that they are in business for the right reasons.
- Include benefits: One of the things that Speyer is known for is adding many amenities to their buildings. Their buildings are great for themselves and everything they have to offer too. By adding amenities like pools, gyms, retail sites, and food courts, people are more likely to buy for the benefits of what’s around them and convenience.
Two other tactics that they use a lot are making buying easy for client and potential clients and constantly following up with their clients to make sure that they are satisfied. These are likely two most important last techniques. Often times, people are not sure about their purchase or lease and they need reassurance. By following up with them and making everything easy for them, they are more likely to want to do business with you.