An increasing number of companies are choosing to create promotional products emblazoned with their logo and phone number. Business owners have attempted to use everything from branded clothing to stationary items and everything else in between, but given how much it costs to produce these items, is the expense really worth it?
What Will You Do With Your Promotional Items?
One of the things that you need to think about before ordering your promotional products is how you would actually use them. Is it a case of simply purchasing branded apparel to act as a sort of uniform for your staff, or will you actively distribute the items to customers, suppliers and the general public? Let’s look at a couple of ways in which promotional items can be used:
- If you regularly attend trade shows, then handing out free gifts is a great way to draw more foot traffic to your booth – and if your gifts are branded then you get even more benefit since you are giving them a constant reminder of your company.
- Promotional products can also be used to sponsor a local event in your community. Maybe you can supply goodie bags containing branded items or hand out water bottles featuring your company logo?
- It can be a great idea to mail out a promotional item to your mailing list as a free gift to advertise a new product or a special offer. You can either simply mail it out to everyone, or you can use it as an incentive such as offering a free coffee mug with every purchase in a set time frame.
- Promotional items can also be used as incentives for performing certain actions such as completing a survey or signing up for your mailing list. People love to get something for free and you may be surprised at what people will do for a free travel mug or similar!
Choosing The Right Promotional Items
In addition to thinking about how you will actually use your promotional items, you also need to consider what type of product you are going to choose. Let’s get one thing straight from the start – everyone is doing pens and key chains so if you want to stand out from the crowd you are going to have to think outside of the box. Try to think of an item that people will really use regularly so that your information will be on view as much as possible. One great idea is to order some promotional drinkware including mugs, travel mugs and even water bottles. You will find some really great custom cups at DrinkBranders.com in a range of style and colors that will match your branding.
One piece of advice that you do need to keep in mind is that going for the cheaper options is often a false economy! Never be tempted to buy the cheapest possible promotional products just to save a couple of bucks. Do you really want some cheap, poor quality item representing your brand? Similarly, do not get sucked in by the price breaks! Think about how many you can realistically hand out. The last thing you want is to have to store boxes of promotional cups for years to come! Estimate how many you actually need – you can always reorder if necessary.
So, in conclusion, are promotional products really worth the expense? The answer is yes, if you use them appropriately and if you choose the right branded items then you will see a great deal of benefit from purchasing promotional items. Just be sure not to over estimate how many you are going to be able to hand out! Over ordering just to get a cheaper per unit price is a false economy if you are left with thousands of custom cups on your hands that you have no way of getting rid of!
