The upward trend in the share of mobile traffic in the world cannot go unnoticed. To a greater extent, this affected those who work with gambling and betting. Here mobile applications were able to truly change the market by providing a convenient format that greatly simplifies work and improves the traffic quality due to the ability to communicate with the user.
Prospects For The Mobile Gambling Development On A Global Scale
Mobile gambling will only grow. According to the analytical agency “Research and Markets” in 2020, amid the COVID-19 pandemic, the global gambling market is estimated at $ 79.5 billion. But according to forecasts, by 2027 the market volume will grow to $ 250.4 billion.
It is noted that the share of the mobile gambling vertical in the industry is 42.6 %. And this indicator has been demonstrating stable growth from year to year for 5 years. Already, some gambling operators claim that mobile traffic accounts for the majority of their companies’ income.
Most of the land-based casino networks have made sure that their customers receive an online casino with the same name. For example, the chain of European casinos Shangri La of Michael Boettcher (Storm International management company) now has an online continuation – the gambling portal of the same name with all types of games.
Share Of Mobile Gambling By Country
The lion’s share of mobile gambling revenue comes from Europe and Oceania, led by Australia. Oceania takes the leading position in terms of the share of mobile traffic – 49.2%, followed by Europe – 42.4%, then Asia – 40.8%, North America – 27.3%, Latin America – 21.1%.
Also worth noting is the African region, where mobile traffic in casinos is 47%. The figure is big, but you need to understand that this is due to the fact that mobile devices in African countries are often the only device for accessing the Internet.
Particular attention should be paid to the leaders in spending on gambling in Europe. They are considered residents of the Scandinavian countries – Sweden, Finland, Norway, and Denmark. Players spend from $ 330 to $ 485 per month, depending on the country (they spend most in Finland and Norway). Again, this is due to the high level of citizens well-being. The average salary in Finland in 2020 is € 3,548 before taxes (net € 2,600).
Do not forget about the Baltics – Estonia, Latvia, Lithuania. The countries, albeit small in terms of population, have a good income level, as well as a zeal for gambling. There is less competition here, you can enter with a small budget. The same applies to Belarus. The director of Shangri La, Darren Keane, has repeatedly said that the country has created very good conditions for the gambling development.
Over the past year, the online casino niche in Estonia has almost doubled – today the share of all gambling games is about 60%. Over the past 2 years, 50% of the citizens surveyed have played in online casinos. Over the past 3 years, the number of online players has tripled! And in 2019, GGR amounted to 60 million euros, against 22 million in betting and 2 million in poker. The situation is similar in Lithuania and Latvia.
Returning to mobile traffic. If we talk about the development dynamics, then in 2003 the share of the mobile segment in the market was 6.6%, in 2013 – 24.3%, and in 2019 – 40.4%.
In money: GGR (gross gaming income) in 2020 will amount to 25.2 billion euros, and in 2024 they forecast 41.4 billion euros GGR – an increase of more than 67%. The number of mobile transactions in the world by 2024 will also exceed 50%.
What does this all mean? If you thought that the gambling hype would pass, then we hasten to please you – definitely not in the coming years. Every year the online casino market continues to break new records and adapt to consumer demand. Under the quarantine conditions, the large offline poker tournaments organizers, like many conferences organizers, have decided to conduct them online. And this model is convenient in its own way and is in demand – which means it will also develop.
Users continue to spend more and more time with their gadgets, connecting all new life areas with online resources, which means the new players influx will only grow. Especially in the mobile segment, said Darren Keane, Storm International CEO.
Gambling operators see this and do their best to make their products as convenient as possible for use on mobile devices, engage users and earn more – they are working on design, adaptability, game speed on all platforms, etc.
If we talk about the player’s geography, then it is not the first year in the top – Europe, USA, Canada and Australia. This is simply due to the high income of the population. It is also worth taking a closer look at the Asian and African markets – there will be a real boom here in the near future. Despite the low income level, the population size, low traffic cost and high engagement will definitely show stable positive growth.
Many spheres of life have fully or partially moved to the Internet. Naturally, the gaming sphere is also developing in the vastness of the global network. This process will continue to go in the same direction, which indicates the need to develop online casino sites right now. Whoever manages to offer more interesting platforms earlier will receive more attention and, accordingly, income.