You look around the market and see more businesses investing in podcasts – should you follow in their footsteps? This is a question that many businesses are asking this year. Currently, you probably already know the potential drawbacks. Podcasts require some investment in time and money, you need a character in the business to lead the podcast, and there’s a risk that nobody will listen. Therefore, this guide will cover the potential benefits of a podcast for your business!
Table of Contents
Simple Process
Although starting a podcast might seem like a chore, it’s relatively simple and requires just a little bit of time. These days, you’ll find plenty of websites willing to host your podcast and you don’t need to spend hundreds on equipment. Instead, you can record using cheap lapel microphones or even share a microphone between several people.
Reach a New Audience
You could produce the best video and written content in the industry, but the sad truth is that a percentage of people never see it. Why? Because they’re always too busy and don’t have the time to consume this type of content. With podcasts, you finally offer content to these people.
Compared to videos and articles, podcasts are less of an investment for consumers. They can listen while doing chores around the house, commuting to and from work, sitting in a dentist waiting room, exercising at the gym, and so much more. Either way, you accommodate their lives rather than forcing them to sit down and read an article. Podcasts take less of the user’s time, and this is always appreciated.
Add Personality to the Brand
Furthermore, there’s only a certain amount of character and personality that you can portray in an article. Whereas podcasts are a great way to add some personality and character to the brand. While some people return for the amazing content, others will return for the host alone. For the same reason we return to singers and radio DJs, we stick with podcast hosts too. As soon as consumers like a particular podcast host, they are more likely to click back and listen to the next upload.
If you’re in somewhat of a serious industry, this is a good way to show some personality (without affecting your reputation).
Build Relationships
If the pandemic has taught us anything, it’s that businesses need strong relationships with customers if they’re to stay loyal. These days, a business can make one mistake and lose a loyal customer instantly. Why not start building strong relationships with a podcast? As well as creating the content that they need, you can introduce features specifically for consumers. For example, you might answer their questions or even get them included in the podcast.
Adds Another Touchpoint
Finally, another reason to consider a podcast is that it simply adds another touchpoint and opportunity for customers to discover the brand. The second a podcast generates more sales or signups than the cost of production, the whole process is worthwhile.
Considering Your Options
With this, it’s time to return to the initial question. Should businesses invest in podcasts? While it makes fiscal sense for some, this isn’t true in all cases. To start, do some research. Do competitors have a podcast that generates lots of excitement? Do they have a podcast that struggles to get over ten plays?
After this, don’t be afraid to ask on social media. Create a poll and see whether people would be interested in a podcast. If yes, grab a microphone and create a pilot. With the right strategy, a podcast brings a business closer to its audience, and King Kong (https://kingkong.co/) can help!