Pay-per-click (PPC) advertising can be a cost-effective way for a business to get its marketing message out to the customers most likely to buy its products or services. Unfortunately, PPC is also a tool that scammers can use to rip off advertisers. And when they succeed, they end up eating an advertiser’s marking budget. As an online advertiser, how would you know? More and more companies these days are purchasing ad fraud detection software. They are working with companies like Fraud Blocker to continually monitor their advertising campaigns in hopes…
Read More3 Anomalies Suggesting Ad Fraud Is Eating Your Marketing Budget
