The role of sitemaps in the effective design of websites is to show which pages will be built and how they will live on the website. Your sitemap should embody the results of your research and contain pages that match your keyword strategy and your purchaser’s decision-making process. This way you have 20 pages (or 80% of the work) that are live and can use the insights they generate for later updates. Once you have the essential pages on your website, you start building your B2B website content. Your…
Read MoreHow To Decide What Goes On Your B2B Website
