It’s common to wonder how much a billboard costs when you’re considering buying a space on Time’s Square for your newest client, or after watching Three Billboards Outside Ebbing, Missouri? Basically, the answer is that it varies. In the case of billboards and most forms of advertising, it is based on the cost per thousand impressions, or CPM. CPMs vary from company to company and even from billboard to billboard. A bulletin (large format billboard) costs between three and 18 dollars, while a poster (smaller format billboard) costs between one…
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