The impacts of digitalization are great and many. The digital platforms are evolving and consumer behavior is changing by the day. The buying process has changed too and so companies are shifting their approach to how they deploy and view their brands. With digitalization, there have been fundamental changes in the ways companies act and promote themselves. Today, everyone has access to websites, apps, and social networking platforms via their smartphones and systems. So, when it comes to having a solid digital presence, you cannot lag behind. Whether it is…
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