Brand Building - Ehmtic 2014

SEO: Why the Hype?

October 29, 2021October 29, 2021 david

You might be a budding entrepreneur who has yet to grasp an understanding of search engine optimization; make no mistake, SEO is necessary if you are going to attract your market share, regardless of your industry. Let’s take a look at search engine optimization and why it really does matter. Google – The undisputed king of search engines, Google uses complex algorithms that change constantly and if you have an understanding of how Google ranks websites, you are halfway there. Millions of users search for products and services and if…

The Significance Of Brand Building In The Digital Age

November 19, 2020January 22, 2022 david

The impacts of digitalization are great and many. The digital platforms are evolving and consumer behavior is changing by the day. The buying process has changed too and so companies are shifting their approach to how they deploy and view their brands. With digitalization, there have been fundamental changes in the ways companies act and promote themselves. Today, everyone has access to websites, apps, and social networking platforms via their smartphones and systems. So, when it comes to having a solid digital presence, you cannot lag behind. Whether it is…