One of the most amazing things about the ads platform on Facebook is the incredible array of targeting options available. Facebook has an enormous amount of data on its users, and this allows advertisers (including you!) to tap into some of that knowledge. Using Facebook Ads will allow you to serve targeted ads to an audience that is most likely receptive to what you have to sell. Here’s another way of looking at it: Imagine a billboard ad for a romance novel on the wall of a subway station. Fifty…
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