E-commerce has been growing and expanding for years now but, in 2020, its household penetration not just in the United States but all over the world further increased. When the pandemic hit, lockdowns were imposed. People were forced to remain inside their homes for months on end to slow the spread of the virus that causes COVID-19. While supermarkets and other businesses deemed essential remained open throughout the past year, consumers turned to online shopping to procure their needs without going out of their houses. Shopping online was the safe…
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