They say that first impressions are often the final ones. And what better place to establish strong first impressions these days than Instagram? With 1 billion users, the highest conversion rates out of all social media platforms, and a generally wealthier user base, Instagram should be a staple in every real estate marketer’s toolkit. But what drives successful engagement? Realtors must know how to tailor their content to ensure the best returns on their investment in marketing on Instagram. Whether you’re creating reels, showing behind-the-scenes content on Instagram live, or…
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