We all use social media, right? It is our way to entertain ourselves and connect with other people. But to business owners,like a pest control company, social media is more than just entertainment and connecting to other people. Social media is one of the many tools in their pest control marketing strategies that they can use to promote their business and generate leads. It is a place where they can reach thousands to millions of people online, looking for their next potential customers. And this is all done through social media advertising.
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What is Social Media Advertising
Social Media Advertising is one of the type of digital marketing strategy that utilizes social network. It iis the process of promoting one’s business or company through social media. So what is social media? Social media is a type of technology that allows users to interact and share information with one another online. The most popular and used social media platforms are Facebook, Instagram, and Twitter.
When advertising on social media platforms, you can either do it for free or pay a few fees. It just so happens that the paid version of social media advertising generates more leads, resulting in more potential customers. Additionally, you may customize your paid advertisements to target the right customers. Nonetheless, social media advertising is known to be a quick yet effective way of advertising a business and reaching new customers. It has been increasingly popular because organic reach is difficult to do.
Types of Social Media Advertising
There are different types of social media advertisements that you may use and may have stumbled upon before from different companies. You may use any of these types in any platform as long the platform you are using supports the type of advertisement.
- Image – Image Advertisement is the most common type of social media advertising. It involves the use of graphics that will appeal to the audience, ensuring to grab their attention immediately. This type of social media advertising is great for building brand awareness. You can use image advertisements on almost all social media platforms. Examples of which are Facebook, Instagram, Twitter, and Pinterest.
- Video – Video Advertisement is a powerful social media marketing tool that is considered to be one of the most effective types of social media advertisements. It is deemed visually captivating, thus, ensuring to get the attention of your customers effectively. But make sure that your video advertisement is not dragging or too long in order not to bore out your viewers.
- Message – Message Advertisement is the one that you may have seen before on your Facebook Messenger. This type of advertisement appears in the chat box of the users rather than their news feed. Once entertained by the users, it can be served as a 1-on-1 conversation between the user and the business. They can easily communicate with one another through messaging that allows the users to get their concerns or questions addressed.
Benefits of Social Media Advertising
Now that you know the basics of social media advertising, what is the impact of this on the success of a company? Below are the benefits that you may reap once you use social media advertising in your marketing strategy.
Raise Brand Awareness
We all know that there are millions to billions of people that are using different social media platforms worldwide. Therefore, you can easily reach many users in a short amount of time if you build a social media presence. It means that the larger the number of users you reach, the more you will become visible to your potential customers. You can utilize the three types of social media advertisement to not only raise brand awareness but also increase your website’s click-through rate (CTR).
Increase Customer Engagement
Customer engagement in social media refers to the users’ comments, likes, shares, messages, and replies to your business. If you post content on your social media page, people have the option to like, share, and comment on your post. This increases the engagement of customers in your business. The more people engage with you and your post; the more people will see and notice your business. Additionally, social media allows a more convenient and easier way for customers to get a hold of you. As mentioned before, many people are using social media. Thus, you can use this as your medium of communication between you and your customers. If they have concerns or inquiries, they can just easily message you on your social media accounts. Moreover, the more you attend immediately to your customers’ wants and needs, the more likely they will become loyal customers to you.
Low Cost
As mentioned before, you can opt for a free social media advertisement. But the free version is slower to reach the potential target market compared to the paid version. However, if you want to pay for the paid version of social media advertising, you will only have to pay a low price. The reason is that social media platforms are only charging you for every person that clicks your advertisement. The average cost-per-click (CPC) for Facebook is around USD 0.5- 1.6 only.
However, if you find social media advertising tedious, you can also hire a marketing or advertising agency to do the job for you. They will surely drive traffic to your website and promote your business, resulting in more potential customers.