Having a business website is fairly common these days, but what exactly does your website represent, and how can you maximise it to get a good inbound stream of courier work? It’s no longer enough just to have an Internet presence, as if done poorly, your website may not have any visitors at all. But when done properly, you can use it as a powerful springboard for your business.
Assist your Customers
At its most basic, a website’s mission is to provide helpful information and specifically, helpful information about your service. But like the person who always talks only about himself or herself, websites that exclusively discuss their own greatness can turn off customers. There is a wrong and a right way of going about designing a website. By being helpful, in this context, means making it a point to use your website’s reach to address any issue or concern that your customers may have with the courier work you do. Efficiently solving people’s problems will make your company unforgettable in the minds of past customers and catapult you to the ‘radar’ of potential new ones. There are a number of ways you can be helpful through your website, such as offering a live chat function, a form mail function, or at the very least, by providing detailed contact information so that your customers can easily reach you.
Hitch Onto the Social Marketing Bandwagon
In this day and age, you cannot hold out and avoid doing what everyone else is doing, specifically participating in the so-called social media sphere. Social media actually consists of an increasing number of websites and online services, but it is mainly dominated by Facebook, Google+, Twitter, Pinterest, and Instagram, among others. Tapping into social media through your website means taping into millions and millions of potential customers, and if you can make your activity sufficiently targeted, you can even make sure that everyone within a hundred miles of your company’s office location will know what you are and what courier work you’re willing to take on. It takes some work to engage in social media, but if you play your cards right and succeed in making your work viral, then the hordes of avid social media participants, also known as ‘real people’, will eagerly do the marketing work for you, and for free.
Serve as an Educational Node
The Internet is all about information, and your website should not be any different. Use your website to inform or educate people about the kind of courier work you do, how it is different from all the rest or why it is similar but still a good choice over competitors, what your services are about, and how you can solve people’s problems. Every commercial service is all about fulfilling a need, so keep your language benefit-orientated. That’s why, even at the very beginning, during the planning or website construction stage, you should already make it a point that people’s experience of your website is pleasant, straight-to-the-point, and memorable.
