Before going into the success part, let’s get to know what conversion actually is. In the world of internet advertising, the percentage of guests who tap the websites for more than any general information, like registration, downloading content, and many other such activities, divided by the number of hits/visits is known as the conversion rate. So now you know what conversion is, but do you what it takes to get the conversion rate and how will it lead to success? There are two main things to be differentiated to gain knowledge about the conversion rate one is ‘nice to know’ and the other one is ‘need to know’. The second one is the aspect which needs to be concentrated on, because you definitely need to know things before achieving success. To save time you can ask a website conversion expert for advice on what best to focus on with your website. Because every website is different in a way, you need to test yours to find out exactly what needs doing to optimise it.
Need to know part: just because you get good hits each month doesn’t mean that you will get the same amount of sales or profit from it. When you think about it, this can really get frustrating. All the hard work of advertising, spending precious time and money has not earned you anything. For example, let’s just say you spent nearly $2000 for advertising last month and got a decent 6000 hits, so getting hits is ‘nice to know’ and you achieved a sale of maybe 20 or 25 units of whatever. Now that is a pretty good job, but do you have any idea on how far you are away from making a profit or achieving your actual goal? No? So now you know what exactly you ‘need to know’.
How to be successful? The answer to this question totally lies on how you maintain everything, a few things can help you with that such as,
- Always be available- this can help the people who visit your site to have a direct conversation with you or someone related to your site.
- A good script always helps- the content is one of the most important feature of a website, have content that can put a smile on people’s face while reading it. That doesn’t mean that you have to fill the page with comedy, no. It generally means that the script should be authentic, informative and with a sense of humor.
- Learning has no end- regardless of how long you have been in the industry, there is always something new around the block, try to get hold of it. This will help you to design new strategies to increase the count.
By following these simple, yet extremely useful tips and mainly implementing them, can help your conversion covert into profits. So, conversion is the only chief factor that decides between success and failure.